Lee also refers to the way that B-movie codes had been infiltrating large-scale cinema for some time: with the evolution of superhero universes, more eccentric and twisted plots from comics have found a place among the high-budget productions. “With the popularity of live television ever dwindling, there remains an untapped desire for a communal viewing experience, to be a part of something and to be seen as such, and the opening weekends of films like M3GAN, Cocaine Bear and Barbarian allowed for something similar, inspiring extreme reactions They also demand that in-person, shout-at-the-screen level of participation that just doesn’t quite work at home,” reflects journalist Benjamin Lee in The Guardian. Photo Credit: Pat Redmond/Universal Pictures (AP) Actress Keri Russell in a still from 'Vicious Bear', hiding from the intoxicated menace. The potential is clear: they are affordable compared to a major motion picture, their scandalous content makes them easy to promote and they can turn a profit quickly. The undeniable financial success of this film – very loosely inspired by real events –confirms what some already see as an upward trend in trashy B-style cinema in some cases with surprises emerged from total obscurity thanks to word-of-mouth, such as the ultra-bloody, independently financed Terrifier 2 (2022), and in other cases the work of large studios, such as Beast (2022), also from Universal, where Idris Elba fights a lion with his bare hands. Just at the US box office, it has grossed twice its cost and accumulated more money than Shazam! Fury of the Gods, which exceeds its cost by almost $100 million. Its instant success even made it deserving of a few minutes of glory at the last edition of the Oscars, where Elizabeth Banks announced the award for Best Special Effects accompanied by a person in a bear costume. Cocaine Bear, however, is preceded by the Universal logo, had a budget of more than $30 million (making it more expensive than the entire oeuvre of masters of the low-budget flick like Lloyd Kaufman) and is the work of those responsible for the animated Spider-Man and Lego films (Phil Lord and Christopher Miller, better known these days as the authors of the 2012 comedy that convinced rapper Kanye West to give up anti-Semitism, 21 Jump Street). For an hour and a half, guards, hikers and drug traffickers in search of loot lose arms and legs to the ferocious attacks of the overexcited beast. It could be the premise of a cheap 1980s movie for insomniacs: a bear consumes huge amounts of cocaine and wreaks havoc in a forest reserve.
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